The research concludes that
current trends, especially the growth in the leisure economy, suggest
the potential for real growth for the industry. However, some small businesses
and riding schools have fallen
behind other leisure sectors and may decline even further.
The research observes that
the industry is diverse,
with communication between
the various parts
not always very effective.
It is essential that
disagreement within the industry
and that those with an interest
in the industry
begin to view it as a partnership.
requirement for growth over
the next ten years
is to develop the necessary
infrastructure to build
and implement a successful
The report suggests five specific issues as key to the industry's
growth. These will need to be considered as the industry, with Defras
help, seeks to develop the strategy. The issues are:
But there are other possibilities including: promoting the sport
to a wider audience; improving the economic performance of equine businesses;
and improving skills, training and standards, leading to better animal
welfare, health and safety improvement, better job prospects and better
tourism growth. It will be for the industry to decide on the key priorities.