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BETA International

About BETA International...

BETA International is the world’s leading equestrian, pet product and country clothing trade exhibition.

It's run by the trade, for the trade and organised by Equestrian Management Consultants (EMC) Ltd, a wholly owned subsidiary of the British Equestrian Trade Association (BETA).
BETA was established in 1978 and today its membership comprises more than 800 equestrian manufacturers, distributors and retailers. One of the new trade association's first initiatives was to launch what was then known as the BETA Trade Fair in 1980. The following year, the already fast-growing exhibition was placed under the remit of a separate limited company (EMC Ltd), controlled by BETA.

Early fore-runners of BETA International moved from venue to venue across the UK. In 1995, BETA International moved to a permanent home, the National Exhibition Centre (NEC) in Birmingham, UK.

Go to www.beta-int.com for the latest news.


BETA International 2011


Looking back, BETA International 2011 saw an increase on visitor numbers on the previous year. It also provided the perfect launch platform for newcomer, Equine Designs. Their product “Equi-Ping” is designed to offer a much safer alternative to baler twine when tying up horses. Winning a highly commended innovation award, the judges said We liked the way that the tension could be varied and the fact that it could be reused. This is a small device that could have a big impact on safety and security when tying up horses and ponies”. Riding Safety agrees and for us, this was the product of the show. Karen Roberts of Equine Designs told us “Over 10 months we’ve sold 45 000 Equi-Ping’s in 13 countries”. Visit www.equinedesigns.co.uk



 NEC - Birmingham - UK: BETA International Future Dates
Beta International 2011 - 20 to 22 February - NEC
Beta International 2012 - 19 to 21 February - NEC


 NEC - Birmingham - UK: BETA International 2010

In its 31st year, BETA International 2010


 NEC - Birmingham - UK: BETA International 2009

click to enlarge

"Sensibly priced, practical idea with big bonuses in muddy weather.  A product that fulfils a real, rather than a perceived, need."  These were the comments from the judges of the 2009 BETA Innovation Awards for the award winner Golly Galoshes in the Saddlery and Tack category, among them Yogi Breisner and Pammy Hutton.  A triple-purpose quality British made product, Golly Galoshes are leg gaiters designed to keep boots and bandages clean and horses’ and ponies’ legs dry, clean and comfortable during work.  The hi-viz option also adds visibility when out hacking.  Other award categories included rider clothing, feed & supplements, horse care products & equipment, and safety & security.  Ken Law, Editor of Riding Safety said "For me, this was the product of the show.  I can see this as something that people will want to use to save time, with benefits to the horses and ponies wearing them.  Drivers will be alerted through the movement of the legs when the hi-viz gaiters are worn, making them part of overall hi-viz clothing for horse and rider."

More information from www.gollygaloshes.com


BETA International 2009 Innovation Awards


The judges for the awards, were Yogi Breisner - World Class Performance Manager and chef d’equipe to the British eventing team, independent nutritionist Dr Catherine Dunnett, Kate Rees - an equine physiotherapist, farrier David Gill, Mike Norton – a master saddler and past president of the Society of Master Saddlers (SMS) and international dressage rider and trainer Pammy Hutton.

The awards were sponsored by Equestrian Trade News (ETN),


Award Wiiners



Winner - Gaiters by Golly Galoshes

Judges' comments: Sensibly priced, practical idea with big bonuses in muddy weather. A product that fulfils a real rather than a perceived need.

Highly commended - EVO 80 L lightweight stirrups from Equine Management Ltd

Judges' comments: Makes life easier for the less than perfect rider.



Winner - Rambo Newmarket Waterproof Blouson Jacket from Horseware Products

Judges’ comments: Attractive, modern looking jacket with a warm body and cool arms; so waterproof you can pour water over it.

Highly commended - Ariat Eco Range from SMD Group.

Judges’ comments: Exciting collection made from 50% recycled materials and that’s ideal for men and women.



Winner - Equimax Tabs from Virbac Animal Health

Judges' comments: A genuinely innovative idea that cuts down on waste and makes worming easy. The subject of excellent, robust trial work.

Highly commended - Joint RLF from Blue Chip Feed

Judges' comments: entering a crowded market, this is a product with some science behind it and one that uses a new ingredient.



Winner - Elim-a-net from Parell Products

Judges’ comments: A sensible and useful product based on a simple idea to slow greedy eaters. I’d go and buy 50 straight away!

Highly commended - Rambo Helix Rug from Horseware Products

Judges’ comments: A versatile rug for every temperature. Lightweight and based on some interesting materials initially used by chefs in Cambodia.”



Winner - RS-Tor Rider Security Aid from Libbys

Judges’ comments: Ideal for inexperienced riders, could save a fall or a horse’s mouth. Anyone could benefit by using it on a young horse.



Winner - Page Play from Abbeyview Equine

Judges’ comments: Makes it affordable to every equestrian to have their own website. Useful to a wide range of people across all horse sports and businesses.

Highly commended - Flat-packed Showjumps from Classic Showjumps

Judges’ comments: These bar-coded flat-packs are a great way to enable retailers to stock good quality show jumps.


 NEC - Birmingham - UK: BETA International 2008

Sand Horses
Click to see more pictures

BETA International, which celebrates its 31st anniversary in 2010, is the world’s foremost equestrian, pet product and country clothing trade exhibition. Admission is strictly trade only.

Pictured  is the sand sculpture completed by Andrew Baynes; the result of three days performance art that took centre stage at BETA International 2008.

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